Wednesday, August 12, 2015

Harmonic Convergence: Meet the Craftsmen Behind Harmonic Brewing

The founders of Harmonic Brewing in their new brewery and tasting room are (l to r) Eric Tisch, Jon Verna and Eddie Gobbo.
Harmonic Brewing.  The name alone makes one feel calm and ready for a brew.  And so does the sleek, industrial yet modern space with its gray painted walls and sleek table tops.  The 5,000 square foot space carved out of a larger warehouse space includes a brewery visible to the public, a small tap room and seating with office space overlooking the entire operation.  The site of a former nut factory, Harmonic Brewing subleases this part of the warehouse from ShopFloor Design, a metalworking shop that designs high-end furniture and sculptures. 

With the arrival of The Wine House down the road and all the new businesses planned for the area around 26th and Minnesota, it seems that this area of Dogpatch needs its own designation, maybe -- SoDoPa -- Southern Dogpatch. 

Eddie Gobbo, Jon Verna and Eric Tisch -- partners in Harmonic Brewing would prefer BrewPatch but we will let the denizens of Dogpatch decide.

The small, privately funded brewery hopes to ramp up production to 1,000-2,000 barrels and will sell to local SF bars like the Dogpatch Saloon.   They will have six to seven beers to start and consistently on tap.  They also hope to offer seasonal offerings and special brews as the inspiration strikes them. 

Although the brewery will not offer food for sale, the partners hope to have food trucks onsite as well as bring in soft baked pretzels from The Salt Point Pretzel Company. And of course with a name like Harmonic, live music is a possibility in the future.  

Gobbo and Verna met long ago when they both lived on the East Coast then reconnected when they moved to California.  Tisch and Verna met through their online marketing careers.  All shared a common interest in home brewing.  And all three partners kicked off the dust of their corporate lives to form Harmonic Brewing.  

With the smell of grape nuts in the air, we sat down with the partners and sipped their flagship Rye Old Fashioned Pale -- a nod to the classic American cocktail.
Harmonic Brewing Co-Founders Eddie Gobbo and Jon Verna at the Harmonic Brewing tasting room in Dogpatch, San Francisco, CA.

Why do you do what you do?

EG:  I'm a chemical engineer and scaling home brew to major production was very similar to my previous career of scaling drug processes from lab to production.  I love the science aspect of the work -- to tinker with the recipes and see what works and what doesn't work.  And then the creative aspect of creating something and sharing it with customers and to get that feedback whether good or bad.  I want this to be a place where people want to come again and again -- to make it their hang out. I want it to be like the old school places in San Francisco that we used to go to when we first came to SF and that we feel are now disappearing.  We know we have to earn that and we are up for it!

JV:  It feels so great to be making a tangible product versus working on spreadsheets and being in client meetings and chained to a desk.  I love interacting with people who care about the product we are making.

ET:  This is strictly a passion project for me.  It is what I always enjoyed doing when I wasn't working so the opportunity to turn this into my career was a no-brainer for me.  I feel so fortunate that a hobby has translated into a career.

Why Dogpatch?

JV:  This neighborhood is the perfect vibe for us.  It's industrial but it is also a real neighborhood. We love how neighbors have stopped by while we were under construction to wish us well and to welcome us to Dogpatch. Everyone is so friendly and wants us to succeed.  It is perfect for us.
Eddie did a pub crawl here with his wife and had a chance to explore the neighborhood.  We looked for more than eight months for a place for Harmonic and we were getting discouraged.  We finally saw a listing on Craigslist from ShopFloor Design and the way the listing was worded, it almost seemed liked they were looking for a tenant like us to share space with.  We signed our lease in November 2015.
Harmonic Brewing Co-Founder Eric Tisch oversees the process at the brewery in Dogpatch, San Francisco, CA.
What would you be doing if you weren't doing this?

EG:  Make my living as a musician -- form a band and play bass.

JV:  I would be a music promoter like Bill Graham which is what I originally came to California to do!

ET:  This is the only thing that I want to be doing -- this is it, no other option!

Why did you decide on the name Harmonic Brewing? 

Well, we are all music lovers so the name reflects that but it also refers to the fact that we want all our offerings to be in balance -- smooth -- not too bitter or too strong of an alcohol taste.

Editor's Note:  Harmonic Brewing passed their final inspections and is now open for business!
Business Hours:  Thursday & Friday 3pm-11pm, Saturday noon-11 pm and  Sunday noon-5 pm